Essays, insights, and our structural approach to visual design.
Why B2B software is moving away from playful illustrations and hyper-rounded corners toward a more austere, structural visual language.
A look into how we structure Figma files, naming conventions, and typographic scales so that growing teams can build without breaking the brand.
An analysis of high-conversion promotional assets, contrast principles, and why minimalism often outperforms visual noise in crowded feeds.